Planned capability

Video brand templates, with room for the frame.

Brand consistency is a collection of small decisions. Make them once, then keep them visible while the work changes.

In development · Interactive examples use fictional data
Production workspaceIllustrative data
EXAMPLE PROJECT

One brand. Deliberate details.

Lead with the first action.

Type treatmentEditorial / sentence caseReview stateCandidate for review
No upload, rendering or approval service connected.
Approved sourceA deliberate set of cutsA clear review decision
A useful starting point

A preset with an owner

Record the approved type styles, caption treatment, logo placement and color rules for each client. Keep a named owner and a revision date. Changes should affect future work deliberately, rather than silently changing an approved campaign.

Explore the planned workflow ↗
Three deliberate treatmentsIllustrative frames
Stock photography illustrating a candidate cut
EditorialMake it a small ritual.9:16 / caption treatment
Stock photography illustrating a candidate cut
DirectGOOD THINGS. START SMALL.9:16 / caption treatment
Stock photography illustrating a candidate cut
MinimalShow up again.9:16 / caption treatment

Type, placement and review context stay with the candidate.

Keep the context

Frame for the destination

A tall video and a square video need different editorial decisions. The planned workspace keeps safe areas and crop choices visible for review. The interactive homepage changes the example frame; it does not process uploaded footage.

Explore the planned workflow ↗
ViralCLI / Workflow mapExample
Approved source
↓
MessageBrandFormat
↓
A candidate for review
Illustrative workflow / no live processing
Close the loop

Keep exports recognizable

Use client, campaign, format and version in an agreed naming convention. The aim is a handoff a teammate can understand without opening every file. Supported presets and formats remain pilot decisions.

Get the planning templates ↗
ViralCLI / Review packageExample
✓
Starting pointEditorial brand / restrained type / safe-area notes

Keep the source and scope attached to the work.

✓
Useful handoffA brand record with type, caption and placement decisions

The next owner needs enough context to understand the deliverable.

✓
Review decisionCheck the same preset against both a close-up and a wide frame.

A named owner should be able to accept, revise or reject the direction.

The details matter

Make the next decision deliberate.

Treat video aspect ratio as an editorial choice

A 9:16 composition is tall; a 1:1 composition is square. Moving between them changes which details fit around the subject and how much room captions have. Review both frames rather than assuming one crop works everywhere. The example controls show the difference visually; they do not resize uploaded footage or establish platform-specific safe-area limits.

Review the preset against difficult footage

Try the treatment on a bright scene, a dark scene and a busy close-up. Check contrast, line length and the relationship between the caption and the subject. Record the approved treatment and its owner so the next campaign starts with a deliberate choice rather than an accidental default.

A worked planning record

The brief stays with the work.

A source, a set of candidates and the decision that moves the project forward.

ViralCLI / Decision recordExample
01
Starting pointEditorial brand / restrained type / safe-area notes

Keep the source and scope attached to the work.

02
Useful handoffA brand record with type, caption and placement decisions

The next owner needs enough context to understand the deliverable.

03
Review decisionCheck the same preset against both a close-up and a wide frame.

A named owner should be able to accept, revise or reject the direction.

A few things
to make clear.

Can I use ViralCLI today?+

The public website, guides and templates are available now. The product workspace is in private development; request a pilot to discuss access and scope. Demonstrations on this site are illustrative, and automatic highlights and transcription are not available.

Do I need to use a terminal?+

No. Development includes a browser editor plus CLI and API workflows. These product tools are not publicly accessible on this website; pilot access and supported workflows are agreed separately.

Will it generate all of my footage?+

The initial scope starts with footage you own or have permission to use. Generative video is not part of the promised pilot.

What should we agree before a pilot?+

Source permissions, supported inputs, output formats, candidate limits, review rounds and the person approving the work. No video-processing service is available on this website.

Bring your own question ↗
A focused first version

Make more of the footage you have.

Bring a recurring production job, approved source material and a clear review owner.

Discuss your workflow ↗No account, trial or payment is created by an enquiry.