SHORT-FORM PRODUCTION, TOGETHER

One source. More cuts. All in one place.

Turn your approved footage into short-form variations.
Keep the brief, captions and client feedback together.

Start with one source.Explore the concept
orDiscuss a pilot
Illustrative source: The daily ritualThe daily ritual01:24
One brief. Different directions.
Illustrative 9:16 variation9:16Good things.
Start small.
Cut 01 / Opening
Illustrative 9:16 variation9:16One moment.
A different opening.
Cut 02 / Process
Illustrative 1:1 variation1:1The detail
makes the story.
Cut 03 / Detail
Illustrative 4:5 variation4:5Make more
of the moment.
Cut 04 / Story
Illustrative 9:16 variation9:16Keep the idea.
Change the cut.
Cut 05 / Close
Food & drink / sample footageIllustrative still frames · no video rendering

Cut variations concept · The daily ritual. In development; examples are illustrative.

Designed around the work of
Independent agencies✦Creative teams✦Brand studios
THE CREATIVE DECISIONS

More possibilities in
every piece of footage.

A different opening. A different frame.
A connected set of cuts to bring back to the brief.

Coffee footage with a sample caption treatment
Caption treatmentGood things.
One small ritual.
Keep the idea. Explore the delivery.
OpeningProcessDetail

Make the opening count.

Explore a few directions from the same source. Keep each version connected to the footage and the creative question.

Explore cut variations ↗
Running footage in a landscape source frame
→
Portrait composition of the same footage9:16
One source. A considered crop.

Give every frame a purpose.

Bring portrait and square compositions into the same review. Keep the subject clear and the captions readable.

Explore format variations ↗
THE PRODUCTION WORKFLOW

From the first brief
to the version everyone agrees on.

Keep the work moving through a shared set of decisions.

Sample source footageSource / approved footage
··········→
Example creative variationVersion 01
Example creative variationVersion 02
Example creative variationVersion 03
··········→
✓Ready for reviewOne place for the next decision.

Bring the brief

Start with the footage you own, the audience and the details that need to stay consistent.

Explore the variations

Review hooks, caption treatments and aspect ratios as a connected set of deliverables.

Make the handoff

Keep the feedback with the version and agree what belongs in the final export package.

THE EDITING CONCEPT

Keep your hands on the creative.

Explore the treatment. Keep the intention behind it.

Preview / illustrative still
Editable sample compositionGood things.
One small ritual.
See how the workflow fits together ↗
BRAND TEMPLATES

Different cuts.
One recognizable point of view.

Keep the type, caption treatment and review notes with the brand.
Explore two illustrative presets below.

Illustrative footage with the selected caption presetMake it
a small ritual.
A moment worth making.
THE TEAM WORKSPACE

Give every project
a place to move forward.

A brief, a set of candidates and a clear decision.
See how the same structure fits three recurring jobs.

ViralCLI / Example workspaceIllustrative projects

Brief agreed1

Illustrative project assetProduct launch

The first impression

Message and permitted footage recorded.

Creative ownerDraft

Cuts in review1

Illustrative project assetProduct launch

A useful demonstration

Opening and caption notes attached.

ReviewerReview

Ready for handoff1

Illustrative project assetProduct launch

The final detail

Version and export naming confirmed.

Production ownerExample approval

Example project states only. No customer projects, accounts or approval service are connected.

Separate the client context.

Keep the source permissions, language and brand decisions attached to the right campaign.

Know what needs a decision.

Distinguish a candidate edit, a requested change and an agreed handoff.

Keep the work traceable.

Bring the original brief and the final version back into the same conversation.

A CLEAR HANDOFF

The final file is only
part of the deliverable.

Make the version, format and approval context easy to carry forward.

ILLUSTRATIVE EXPORT PACKAGE

The daily ritual / Review set

01
opening-a / vertical9:16 · Candidate
↗
02
process-b / square1:1 · Candidate
↗
03
detail-c / vertical9:16 · Candidate
↗
TXT
handoff-checklistBrief · Review · Naming
↗

Illustrative file names. This page does not generate or download video assets.

A WORKED EXAMPLE

One brief.
A deliberate set of versions.

Follow a fictional campaign from the creative question to the review package.

Illustrative coffee campaignMake the process
part of the story.
EXAMPLE CAMPAIGN / NO CUSTOMER CLAIMS
THE QUESTION

Can the everyday ritual introduce the product?

Start with approved footage of the preparation. Explore the opening without changing the core message.

Opening ALead with the first step in the process.
Opening BStart with a detail, then reveal the scene.
Opening CIntroduce a common question in the caption.
The review decision

Choose the clearest opening, check caption timing and identify the two formats needed for handoff. No performance result is implied.

Build a brief like this ↗
THE WORK BEHIND THE CUT

A better starting point
for the next production.

Got questions?

Can I use ViralCLI to edit videos today?+

The signed-in workspace supports source uploads, manual clip selection, review notes and MP4 exports. This public demonstration changes illustrative still frames only. Automatic highlights and transcription are in development.

Who is the first version for?+

Small agencies and creative teams working with approved footage, repeatable briefs and client reviews.

How do we discuss a pilot?+

Tell us about the workflow. We will confirm availability, supported inputs, deliverables and commercial terms before a pilot begins.

Can I upload footage here?+

The signed-in ViralCLI workspace accepts MP4, MOV and WebM sources up to 100 MB for manual clip selection and exports. These public demonstrations use local sample imagery and do not upload files.

Does changing a preset render a video?+

No. Preset controls change the illustrative preview. They demonstrate creative choices without processing or exporting video.

Who owns the final creative decision?+

A pilot scope should name a creative owner, review points and an approval process. A candidate cut is not an approved deliverable.

Make more of
what you’ve already made.

Discuss a pilot

In development. No account or payment created.