Planned capability

Short-form video editing, as a connected set.

A new hook should not mean a new folder, a lost source file and another conversation about which version is current.

In development · Interactive examples use fictional data
Production workspaceIllustrative data
EXAMPLE PROJECT

One source. Three directions.

Lead with the first action.

Type treatmentEditorial / sentence caseReview stateCandidate for review
No upload, rendering or approval service connected.
Approved sourceA deliberate set of cutsA clear review decision
A useful starting point

Keep the source connected

The planned workflow starts with an original asset, its permitted use and a campaign brief. Candidate cuts remain attached to that record. A reviewer should be able to trace an export back to the footage and editorial choices behind it.

  • Original asset and approved use
  • Source ranges for each candidate cut
  • A version name that survives the handoff
Explore the planned workflow ↗
Three deliberate treatmentsIllustrative frames
Stock photography illustrating a candidate cut
EditorialMake it a small ritual.9:16 / caption treatment
Stock photography illustrating a candidate cut
DirectGOOD THINGS. START SMALL.9:16 / caption treatment
Stock photography illustrating a candidate cut
MinimalShow up again.9:16 / caption treatment

Type, placement and review context stay with the candidate.

Keep the context

Change one thing deliberately

Compare an opening question with a product-first opening, or a concise caption with a more explanatory one. Keep the other decisions stable while reviewing. A variation is an editorial option, not evidence that it will outperform another version.

Explore the planned workflow ↗
ViralCLI / Workflow mapExample
Approved source
↓
MessageBrandFormat
↓
A candidate for review
Illustrative workflow / no live processing
Close the loop

Export only what has been reviewed

The pilot is intended to separate candidate work from approved output. Render limits, supported file formats and processing times will be agreed with pilot teams. No rendering service is available in the sample workspace.

Get the planning templates ↗
ViralCLI / Review packageExample
✓
Starting pointApproved launch footage / message: show the product in use

Keep the source and scope attached to the work.

✓
Useful handoffProcess first; detail first; question first

The next owner needs enough context to understand the deliverable.

✓
Review decisionKeep the message fixed while comparing the opening.

A named owner should be able to accept, revise or reject the direction.

The details matter

Make the next decision deliberate.

Make a variation worth reviewing

Start with one approved sequence and define three opening directions. A process-led cut, a detail-led cut and a question-led cut should keep the core message stable. Otherwise the review changes several variables at once and the team cannot explain what it chose. Keep the source range beside each candidate so that a later revision can recover the original context.

Name the set before you export

Use one campaign identifier, a short version name and the intended aspect ratio. An opening-a candidate can become opening-a-r02 after a requested change. Keep approval separate from the file name: a tidy folder is useful, but it is not evidence that a reviewer has accepted the creative.

A worked planning record

The brief stays with the work.

A source, a set of candidates and the decision that moves the project forward.

ViralCLI / Decision recordExample
01
Starting pointApproved launch footage / message: show the product in use

Keep the source and scope attached to the work.

02
Useful handoffProcess first; detail first; question first

The next owner needs enough context to understand the deliverable.

03
Review decisionKeep the message fixed while comparing the opening.

A named owner should be able to accept, revise or reject the direction.

A few things
to make clear.

Can I use ViralCLI today?+

The public website, guides and templates are available now. The product workspace is in private development; request a pilot to discuss access and scope. Demonstrations on this site are illustrative, and automatic highlights and transcription are not available.

Do I need to use a terminal?+

No. Development includes a browser editor plus CLI and API workflows. These product tools are not publicly accessible on this website; pilot access and supported workflows are agreed separately.

Will it generate all of my footage?+

The initial scope starts with footage you own or have permission to use. Generative video is not part of the promised pilot.

What should we agree before a pilot?+

Source permissions, supported inputs, output formats, candidate limits, review rounds and the person approving the work. No video-processing service is available on this website.

Bring your own question ↗
A focused first version

Make more of the footage you have.

Bring a recurring production job, approved source material and a clear review owner.

Discuss your workflow ↗No account, trial or payment is created by an enquiry.