In development · Interactive examples use fictional data
Production workspaceIllustrative data
EXAMPLE PROJECT
One source. Three directions.
Lead with the first action.
Type treatmentEditorial / sentence caseReview stateCandidate for review
No upload, rendering or approval service connected.
Approved sourceA deliberate set of cutsA clear review decision
A useful starting point
Keep the source connected
The planned workflow starts with an original asset, its permitted use and a campaign brief. Candidate cuts remain attached to that record. A reviewer should be able to trace an export back to the footage and editorial choices behind it.
EditorialMake it a small ritual.9:16 / caption treatmentDirectGOOD THINGS. START SMALL.9:16 / caption treatmentMinimalShow up again.9:16 / caption treatment
Type, placement and review context stay with the candidate.
Keep the context
Change one thing deliberately
Compare an opening question with a product-first opening, or a concise caption with a more explanatory one. Keep the other decisions stable while reviewing. A variation is an editorial option, not evidence that it will outperform another version.
The pilot is intended to separate candidate work from approved output. Render limits, supported file formats and processing times will be agreed with pilot teams. No rendering service is available in the sample workspace.
Starting pointApproved launch footage / message: show the product in use
Keep the source and scope attached to the work.
✓
Useful handoffProcess first; detail first; question first
The next owner needs enough context to understand the deliverable.
✓
Review decisionKeep the message fixed while comparing the opening.
A named owner should be able to accept, revise or reject the direction.
The details matter
Make the next decision deliberate.
Make a variation worth reviewing
Start with one approved sequence and define three opening directions. A process-led cut, a detail-led cut and a question-led cut should keep the core message stable. Otherwise the review changes several variables at once and the team cannot explain what it chose. Keep the source range beside each candidate so that a later revision can recover the original context.
Name the set before you export
Use one campaign identifier, a short version name and the intended aspect ratio. An opening-a candidate can become opening-a-r02 after a requested change. Keep approval separate from the file name: a tidy folder is useful, but it is not evidence that a reviewer has accepted the creative.
A worked planning record
The brief stays with the work.
A source, a set of candidates and the decision that moves the project forward.
ViralCLI / Decision recordExample
01
Starting pointApproved launch footage / message: show the product in use
Keep the source and scope attached to the work.
02
Useful handoffProcess first; detail first; question first
The next owner needs enough context to understand the deliverable.
03
Review decisionKeep the message fixed while comparing the opening.
A named owner should be able to accept, revise or reject the direction.
A few things to make clear.
Can I use ViralCLI today?+
The public website, guides and templates are available now. The product workspace is in private development; request a pilot to discuss access and scope. Demonstrations on this site are illustrative, and automatic highlights and transcription are not available.
Do I need to use a terminal?+
No. Development includes a browser editor plus CLI and API workflows. These product tools are not publicly accessible on this website; pilot access and supported workflows are agreed separately.
Will it generate all of my footage?+
The initial scope starts with footage you own or have permission to use. Generative video is not part of the promised pilot.
What should we agree before a pilot?+
Source permissions, supported inputs, output formats, candidate limits, review rounds and the person approving the work. No video-processing service is available on this website.