The fields that keep the work understandable.
Who is watching, and what should they understand?
The opening needs a job before the team chooses its treatment.
Write one sentence the video must communicate.
Several candidates can explore the opening without changing the idea.
Asset identifier, source owner and permitted use.
The reviewer needs to trace a candidate back to material the team may use.
Process first / detail first / question first.
Name the variation rather than asking for vaguely different versions.
List the frames the reviewer needs to check.
An aspect ratio changes the room available for subject and captions.
Name the person who resolves comments and approves.
A discussion needs a clear final decision.
A real planning file. No email or account required.
Start with a decision, not an empty document
Use this brief when the team has a specific recurring job to review. Read the field prompts before filling them in. Each prompt separates one part of the work that is easy to lose in a chat thread: the question, the evidence, the interpretation or the person making a decision. Leave a field explicitly unknown when the information is unavailable. A completed-looking document is less useful than an honest one with a clear verification task.
Keep the example separate from your own record
The prompts describe a planning structure, not customer evidence. Copy the downloaded file and replace the prompts with your own permitted source references and review notes. Do not put passwords, private contact information or assets you are not allowed to share into a research handoff. Name the approved source and exact revision the reviewer is assessing.
Review the record before handing it over
Ask a colleague to read the document without the original conversation. Can they identify the question, inspect the supporting material and understand the next decision? If a field needs a verbal explanation, add that context to the record. Confirm message accuracy, frame choices and the final approval reference.
Use the structure. Verify the substance.
This guidance helps organize a production brief and review. It does not establish rights to source material, approve factual claims or replace the final creative owner. ViralCLI is in development; this site does not process or render uploaded footage.